Adie Broswon Group launches MOOOZ Cranberry Vodka in Uttar Pradesh

- Grocery

- 1 min read

Adie Broswon Group launches MOOOZ Cranberry Vodka in Uttar Pradesh

The launch follows the company’s expansion of the MOOOZ portfolio with fruit-led variants including Sparkle Jamun and Litchi. The company said it plans to broaden the brand’s presence in North India through flavoured vodka offerings built around familiar fruit profiles.

- Published On Sep 14, 2026 at 01:11 PM IST

Adie Broswon Group has launched MOOOZ Cranberry Vodka in Uttar Pradesh, expanding its flavoured vodka portfolio and presence in North India. The new variant combines a vodka base with cranberry and berry notes.

MOOOZ Cranberry is priced at around Rs 840 for a 750ml bottle and Rs 220 for a 180ml bottle in Uttar Pradesh. The vodka is produced at the group’s distillation facility in Batala, Punjab, using grains sourced from the state and undergoing a triple-distillation and multi-stage filtration process.

The launch follows the company’s expansion of the MOOOZ portfolio with fruit-led variants including Sparkle Jamun and Litchi. The company said it plans to broaden the brand’s presence in North India through flavoured vodka offerings built around familiar fruit profiles.

Adie Broswon Group is a diversified business with interests in sugar, brewing, distillation and renewable energy. Its 170-acre integrated facility in Batala comprises a sugar mill, three distilleries and a brewery.

MOOOZ Cranberry is priced at around Rs 840 for a 750ml bottle and Rs 220 for a 180ml bottle in Uttar Pradesh. The vodka is produced at the group’s distillation facility in Batala, Punjab, using grains sourced from the state and undergoing a triple-distillation and multi-stage filtration process.

The launch follows the company’s expansion of the MOOOZ portfolio with fruit-led variants including Sparkle Jamun and Litchi. The company said it plans to broaden the brand’s presence in North India through flavoured vodka offerings built around familiar fruit profiles.

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- By ETRetail Desk ,

- ETRetail

- Published On Sep 14, 2026 at 01:11 PM IST

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